The only company in the country, what is the difference between Shandong's 'department chief selling yarn'?

On the afternoon of March 31, a live webcast entitled 'Director Sells Yarn' was held in the conference room of the Shandong Provincial Department of Industry and Information Technology. Zhang Zhongjun, the second-level inspector of the Shandong Provincial Department of Industry and Information Technology, appeared in front of the live webcast to greet representatives of textile enterprises inside and outside the province and promote Shandong yarn.　　 I have heard that 'the county chief brings goods　　 There is no “Li Jiaqi-style” ridicule, no cool background, no tens of millions of hits, but the “Director Sells Yarn” has sold a solid transaction volume. Since then, the media reported that 386 enterprises inside and outside the province participated in this live broadcast, focusing on 60 spinning enterprises in Shandong, and 8 industry buyers made online product requirements introductions. A total of 52 procurement requirements were released throughout the process, and the initial achievement reached 2000. Tons of intentions.　　What's the difference between Shandong's 'director's sale of yarn' this time? The Dazhong Daily client will reveal the secret for you!　　 Why does the director sell yarn?　　 'Our government is anxious for everyone!' Zhang Zhongjun said when talking about the original intention of selling yarn in the live broadcast.　　The world's textile industry looks at China, and China's textile industry looks at Shandong. Shandong is a major textile province and even a major yarn province. Recently, Shandong textile companies have resumed work, but resuming work does not mean resuming production. The new crown pneumonia epidemic is spreading around the world, and export pressure is increasing. 'At present, a large number of textile export orders are facing delays, cancellations, defaults, non-payment, and the products that have been produced cannot be shipped. Enterprises are facing a situation of few orders and shortages.' Zhang Zhongjun said in an interview with the media.　　 Do not break or stand! The Department of Light Industry and Textile Industry of the Shandong Provincial Department of Industry and Information Technology is actively helping textile companies to find new outlets. They contacted the domestic professional textile industry Internet trading platform-Importbao and China Fiber Net, and started with the yarn industry at the source of the textile industry chain. Point, invited outstanding domestic buyers to preach online, collect order requirements and publish them in a centralized manner, and send them to enterprises in a professional, accurate and timely manner through online live broadcast.　　 In the words of Zhang Zhongjun's live broadcast, it is 'In the current situation, use a new situation to seek a breakthrough, explore the expansion of the domestic market, and turn exports into domestic sales.' 　　 What's the difference between the director of the live broadcast?　　 'The county chief brings goods' is B2C, and the 'director sells yarn' is B2B. Pragmatic is the biggest feature of this 'director sells yarn'.　　 On the public network, this time the 'department chief sells yarn' is very low-key. The reporter noticed that to enter the live broadcast room, you need to fill in the information, and the target audience is clear-mainly for the national textile and garment enterprises. This time the 'Director Selling Yarns' scene is very simple, just an ordinary office of Shandong Industry and Information Technology Department. During the live broadcast, Zhang Zhongjun did not have any fancy interactions, only simple recommendations-'Our Shandong yarns are of high quality and comprehensive categories. I believe that Shandong’s products, companies, and prices can give my friends a different harvest!' 　　 But this time the 'Director Sells Yarn' is well prepared and full of sincerity! In the live broadcast, the heads of famous textile companies in and outside the province such as Dezhou Huayuan, Shandong Kangpingna, Shanghai Jialinjie, Zhejiang Jinkeqiao, Dongguan Souyute, etc. all appeared on the scene, or released the purchase list or shared the countermeasures for special periods, the content is full It is the essence and dry goods. In addition, this live broadcast released 52 procurement requirements in five batches. The list of requirements, mobile phone contacts, and online business cards were listed one by one, which became the biggest 'benefits' given to Shandong spinning enterprises and facilitated many offline orders. .　　 What's the big idea behind 'the director sells yarn'?　　 The biggest highlight of this 'Director Selling Yarn' is that it not only sells yarn but also sells its philosophy. On December 24, 2019, Shandong’s “Promotional Meeting for the Promotion of Intelligent Technology Transformation in the Textile and Apparel Industry in Shandong Province” was held. , I dare not change, and some want to change but will not change.' 　　 'The eighteen processes we developed have become our core competitiveness.' 'Our procurement standard is the'extreme single product'.' 'All Staff marketing, the entire marketing network is our biggest feature.'... In this live broadcast, corporate 'big men' shared their 'business experience' in response to the epidemic, which is undoubtedly a conceptual 'baptism' for Shandong textile companies. Just as the host, Yinbao CEO Wu Huijun, said, under the current situation, companies engaged in price wars are gradually being eliminated. Only by taking the road of high-quality development, increasing the added value of products, and actively seeking external cooperation is the best way out. This is also very inspiring for Shandong to extend the industrial chain and create a closed loop of the textile industry. The reporter noticed that at the promotion meeting last year, Shandong proposed to focus on digitalization, networking, and intelligence, and technological transformation as an important way to comprehensively promote the digital transformation and intelligent reshaping of the textile and apparel industry. The director’s live broadcast of yarn sales is a useful attempt in the transformation. One detail is that when the heads of the company are speaking, Zhang Zhongjun has been keeping records next to him, especially when the company mentions its core competitiveness for high-quality development, remember to be extra serious.　　 The good news was also released in the live broadcast. The 2020 China International Textile Raw Materials Conference is scheduled to be held in Jinan from June 3 to 5 to build a larger platform for Shandong textile enterprises. The textile industry is a traditional industry and an industry that is at the forefront of fashion. As Qu Yanguo, the editor-in-chief of China Fiber Network, said, the 147-minute live broadcast of “Director Selling Yarn” conveyed a belief to textile companies in Shandong: “We are under the guidance of the government. With the help, we can still overcome the epidemic, keep the market, and keep the enterprise in business. If we have faith, we will have a way to understand the problem.' Key words of the article: 　Shandong Department Director sells yarn and yarn export orders