Textile industry's foreign trade orders decline, Yibin's business expansion ideas are turning

Affected by the new crown pneumonia epidemic, the export of the national textile industry is facing a severe situation. According to statistics from Yibin Customs, from January to February 2020, the textile industry in Yibin, Sichuan Province, exported a total of 210 million yuan, a year-on-year decrease of 6.4%, accounting for only 17.2% of the total export value during the same period. Recently, the reporter walked into the workshop of a textile company in Yibin City, Sichuan Province and found that the epidemic did not stop the company, but the workshop machines roared instead. 'Finally ushered in the resumption of work and production. Unexpectedly, the global outbreak of the new crown pneumonia epidemic, the company cancelled a lot of orders due to the epidemic. At first, everyone thought the company was going to lay off employees, and I even worried that I would be laid off because of my age.' Sister Liu, an old employee, said, but the facts later proved that her worries were unnecessary. Not only did the company not lay off employees, but also the salary did not drop. This made her more grateful to the company and determined to work hard and overcome difficulties with the company.　　 It is understood that the textile enterprise is a wholly-owned state-owned subsidiary of Yibin 'Silia'. Its products are all rayon yarns, including compact siro spinning series and vortex spinning series, with product specifications 10S-50S. In previous years, in addition to domestic sales, the company's products were also exported. In 2019, the company's product exports accounted for about 20%. The foreign markets mainly include India, Pakistan, Brazil, Bangladesh, etc., and the domestic sales market is mainly distributed in coastal areas, such as Shanghai, Jiangsu, Zhejiang, Guangdong, Fujian, Shandong, etc. 'This year's epidemic has changed the sales structure.' Zhao Maoyu, the general manager of the company, said that the epidemic has less impact on production. On the contrary, due to the optimization of the company's equipment and technology, the spinning speed of the textile machine has further increased. After the resumption of work and production, compared with the same period last year , The output increased slightly by about 3-5%. However, the epidemic has a great impact on sales. Due to the raging overseas epidemic, a large number of export orders have been cancelled, and corporate product inventories have continued to increase, and capital flows are facing greater pressure. To this end, companies are actively seeking to break through. First, increase marketing efforts externally, transfer exports to domestic sales, and maximize volume and return funds; second, further strengthen cost consumption control and reduce expenditures internally; third, actively strive for government epidemic prevention and control Policy support, and strive to get out of the predicament as soon as possible.　　 It is reported that there are more than 10 textile companies in Yibin, and they are facing almost the same problem. Some textile companies have exported to domestic sales, but this will also lead to increased market competition.　　 How to be invincible in the next competition? Zhao Maoyu said that in addition to working hard to increase the added value of the company's own products, they must also strive to improve product quality and make the products the ultimate. In this way, both foreign and domestic trade will have a place and will not be eliminated by the market.　　 Zhao Maoyu also told reporters that they will not give up the foreign trade customers they have accumulated over the years, and at the same time, they will also vigorously develop domestic trade customers, so as to achieve both the development of new customers and the maintenance of old customers. In addition, they also plan to shift the focus of foreign trade sales to countries with milder or no epidemics, and expand the original business scope of the company. Article keywords: 　 Yibin Siliya textile industry export trade order economic operation