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INVISTA THERMOLITE INFRARED infrared technology helps JACK u0026 JONES
by：Chengyi
2021-03-15
December 4, 2017-When it comes to jeans with warmth, people can easily think of all kinds of velvet and thicker products on the market, but it is unexpected that there are jeans that 'automatically heat up' now. This new warming up jeans series was recently unveiled in Hangzhou Xixi Impression City. It was jointly created by INVISTA, one of the world's leading polymer and fiber integrated manufacturers, and the international leading menswear brand JACK u0026 JONES. This is the first commercial application of INVISTA's innovative THERMOLITE INFRARED infrared technology in apparel brands in mainland China, and it can be said that it has created a new era of warm clothing.
Invista Greater China Apparel and Advanced Textiles Business Director Steven Stewart said, “We are very pleased to cooperate again with the well-known menswear brand JACK u0026 JONES to share our innovative technological achievements based on an'innovative attitude'. We work with value chain customers to create another example of continuous creation of new value for consumers and the industry. The application of THERMOLITE INFRARED infrared technology in the field of denim apparel is another deepening of our innovation for the THERMOLITE PRO brand, not only in the development of INVISTA’s business It is of great significance and has also promoted the innovation of denim fabrics. Adhering to our strict quality, reliability and performance standards, this technology gives denim consumers a brand-new comfortable and warm experience.'
THERMOLITE INFRARED infrared technology is a unique near infrared (NIR) yarn that can be activated by sunlight or artificial light. By absorbing infrared to increase the temperature of the clothing, the long-lasting near-infrared performance maintains the entire life of the clothing Cycle to ensure continuous functioning without being affected by washing. Even at freezing temperatures, THERMOLITE hollow fiber provides insulation and minimizes heat loss to help optimize thermal performance. In addition to the heating characteristics of THERMOLITE INFRARED infrared technology, it can also dry clothing faster than traditional technology. Reducing the drying time means that precious body heat can be concentrated on keeping the wearer warm instead of drying clothes, which provides the wearer with longer protection from the cold.
JACK u0026 JONES China Marketing Manager Ms. Joanna said, “I am very pleased to be the first commercial partner of INVISTA THERMOLITE INFRARED infrared technology in China, so that we can create a comfortable upgrade for consumers and a stylish profile. , And will not change the thermal performance of the jeans due to washing. As early as 2015, JACK u0026 JONES began to study the subject of 'Warm Denim'. The successful development of INVISTA's THERMOLITE INFRARED infrared technology quickly Turn our goal into reality.'
After the successful launch of the JACK u0026 JONES warming series denim, INVISTA has also conducted a series of online and offline 360-degree marketing cooperation with JACK u0026 JONES, and with the help of new media, the majority of consumers can fully appreciate this The charm of black technology jeans. A JACK u0026 JONES X THERMOLITE PRO brand roadshow held in Hangzhou Xixi Impression City recently showed abstract technical principles to consumers in an interesting and intuitive way, making them feel this black Product features of tech jeans. A highly interactive H5 game launched simultaneously is also showing its skills on social platforms. End consumers can experience the features brought by the latest THERMOLITE INFRARED infrared technology through the game.
Ms. Joanna added, “This cooperation with INVISTA is definitely not an innovation of denim products, but a full range of value cooperation from product development, production and operation to marketing. Both online and offline The communication of INVISTA has received extensive and positive feedback from the consumer market. The most important thing is that the communication has effectively facilitated more orders. We believe that INVISTA’s innovative attitude has not only brought more breakthrough technologies and innovations to the textile industry Products will also bring more value to more partners in the textile industry chain.'
About JACK u0026 JONES
Jack u0026 Jones (JACK u0026 JONES) is one of the main men's clothing brands under the Danish Bestseller Fashion Group. Since its inception in 1989, the JACK u0026 JONES brand has attracted the attention of men who pursue fashion globally with its simple and pure European style. JACK u0026 JONES has become a representative of European fashion trend men's wear brands. JACK u0026 JONES currently has image stores in more than 20 countries and regions around the world.
About INVISTA
As one of the world's largest integrated producers of chemical intermediates, polymers and fibers, INVISTA owns major brands such as LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON. INVISTA has advanced technology in the fields of nylon, elastic fiber and polyester, and its products are widely used in clothing, carpets, auto parts, and other daily necessities. Headquartered in the United States, INVISTA operates in more than 20 countries around the world and has a total of approximately 10,000 employees. For more information, please visit INVISTA.com
For more information on INVISTA’s innovative technology, please visit CONNECT.LYCRA.com
INVISTA WeChat public account: INVISTA apparel and high-end textile business
The press release is issued by Logiboda
For more information, please contact:
Chang Dongsheng (Luo Yi Boda)
+86-21 8026 2110
diana.chang@teamlewis.com
Susan Hon (Invista)
+852 2734 1003
Susan-S.Y.Hon@invista.com
Invista Greater China Apparel and Advanced Textiles Business Director Steven Stewart said, “We are very pleased to cooperate again with the well-known menswear brand JACK u0026 JONES to share our innovative technological achievements based on an'innovative attitude'. We work with value chain customers to create another example of continuous creation of new value for consumers and the industry. The application of THERMOLITE INFRARED infrared technology in the field of denim apparel is another deepening of our innovation for the THERMOLITE PRO brand, not only in the development of INVISTA’s business It is of great significance and has also promoted the innovation of denim fabrics. Adhering to our strict quality, reliability and performance standards, this technology gives denim consumers a brand-new comfortable and warm experience.'
THERMOLITE INFRARED infrared technology is a unique near infrared (NIR) yarn that can be activated by sunlight or artificial light. By absorbing infrared to increase the temperature of the clothing, the long-lasting near-infrared performance maintains the entire life of the clothing Cycle to ensure continuous functioning without being affected by washing. Even at freezing temperatures, THERMOLITE hollow fiber provides insulation and minimizes heat loss to help optimize thermal performance. In addition to the heating characteristics of THERMOLITE INFRARED infrared technology, it can also dry clothing faster than traditional technology. Reducing the drying time means that precious body heat can be concentrated on keeping the wearer warm instead of drying clothes, which provides the wearer with longer protection from the cold.
JACK u0026 JONES China Marketing Manager Ms. Joanna said, “I am very pleased to be the first commercial partner of INVISTA THERMOLITE INFRARED infrared technology in China, so that we can create a comfortable upgrade for consumers and a stylish profile. , And will not change the thermal performance of the jeans due to washing. As early as 2015, JACK u0026 JONES began to study the subject of 'Warm Denim'. The successful development of INVISTA's THERMOLITE INFRARED infrared technology quickly Turn our goal into reality.'
After the successful launch of the JACK u0026 JONES warming series denim, INVISTA has also conducted a series of online and offline 360-degree marketing cooperation with JACK u0026 JONES, and with the help of new media, the majority of consumers can fully appreciate this The charm of black technology jeans. A JACK u0026 JONES X THERMOLITE PRO brand roadshow held in Hangzhou Xixi Impression City recently showed abstract technical principles to consumers in an interesting and intuitive way, making them feel this black Product features of tech jeans. A highly interactive H5 game launched simultaneously is also showing its skills on social platforms. End consumers can experience the features brought by the latest THERMOLITE INFRARED infrared technology through the game.
Ms. Joanna added, “This cooperation with INVISTA is definitely not an innovation of denim products, but a full range of value cooperation from product development, production and operation to marketing. Both online and offline The communication of INVISTA has received extensive and positive feedback from the consumer market. The most important thing is that the communication has effectively facilitated more orders. We believe that INVISTA’s innovative attitude has not only brought more breakthrough technologies and innovations to the textile industry Products will also bring more value to more partners in the textile industry chain.'
About JACK u0026 JONES
Jack u0026 Jones (JACK u0026 JONES) is one of the main men's clothing brands under the Danish Bestseller Fashion Group. Since its inception in 1989, the JACK u0026 JONES brand has attracted the attention of men who pursue fashion globally with its simple and pure European style. JACK u0026 JONES has become a representative of European fashion trend men's wear brands. JACK u0026 JONES currently has image stores in more than 20 countries and regions around the world.
About INVISTA
As one of the world's largest integrated producers of chemical intermediates, polymers and fibers, INVISTA owns major brands such as LYCRA, COOLMAX, CORDURA, STAINMASTER and ANTRON. INVISTA has advanced technology in the fields of nylon, elastic fiber and polyester, and its products are widely used in clothing, carpets, auto parts, and other daily necessities. Headquartered in the United States, INVISTA operates in more than 20 countries around the world and has a total of approximately 10,000 employees. For more information, please visit INVISTA.com
For more information on INVISTA’s innovative technology, please visit CONNECT.LYCRA.com
INVISTA WeChat public account: INVISTA apparel and high-end textile business
The press release is issued by Logiboda
For more information, please contact:
Chang Dongsheng (Luo Yi Boda)
+86-21 8026 2110
diana.chang@teamlewis.com
Susan Hon (Invista)
+852 2734 1003
Susan-S.Y.Hon@invista.com
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